Being
an online marketing fanatic, today, I’m going to talk about one of
the most Squeeze pages are also called landing pages, they work as
an entry to your main site or a stand –alone domain. You must be
wondering – why would you even need one? Why can’t visitors just
straight away go to your website and access information? Well, this
is where it works, when a customer visits your website, they need to
fill an opt-in form from where you can get their names and e-mail
addresses through which you can build your mailing list. You can all
do this in no time with the help of website designing tool.
Squeeze page design have worked really well for my own website and
traffic has certainly increased. The trick is to generate interest of
the customer that can entice them to fill in the opt-in form before
they can go through the whole website. So, with the help of website
designing tool, you can basically create two types of landing pages-
hard and soft. Well hard can be a little harsh to some because it
leaves you with one option and that is to opt- in. You cannot access
anything on the website till you opt-in. On the other hand, we have
soft which allows reader to get a glimpse of your website and then
they have to opt-in to get more information.
Other
than this, there are cases where you really want to highlight opt- in
page, but at the same time you don’t want to block access to your
website. In such scenario, you can add a link ‘Enter Site’ at the
bottom of page using website designing tool which will make
readers past your squeeze page design and get information they
need.
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